Committee Members volunteer their time, expertise and passion to the West End community and are all members of the Adelaide West End Association.
Taren is a passionate business leader and driven producer who brings a dynamic entrepreneurial spirit and dedication to delivering exceptional value to all she does.
An impact player who understands the importance of building trusted relationships as a core foundation of success in any endeavour. Taren is a strategic brand and marketing pro with over 25 years of experience, gained in a range of environments from corporate, SME, not for profit and government to tourism, retail, media & the arts. In her consultancy, she has consistently delivered innovative programs and projects to drive growth. She is currently Director of Brand and Partnerships for the Global Women Rising initiative supported by Microsoft.
Taren has historic family connections with the West End and the Association and she is honoured to continue to champion the precinct and city of Adelaide.
Along side her corporate position, the role as President of the AWEA gives Taren an opportunity to use her connections and skills to give back, actively collaborating with major South Australian institutions, agencies and festivals to support the diverse group of businesses, individuals, and organisations that make the West End unique.
James Economos is a registered Architect and Director of Econ Property Group, a well established privately owned property development and investment group with a predominant focus and investment in the West End.
James specialises in adaptive reuse of heritage buildings and activation of main streets and laneways. He is committed to help make Adelaide a vibrant , unique, world class city. James also sits as committee member for the Adelaide Business Collective.
Director of APOTECA, a New York inspired brasserie and restaurant, and has been an integral part of the West End precinct for almost 20 years. APOTECA has been featured in Gourmet Traveller and Gourmet Traveller Wine and has been involved in various South Australian iconic events, including the SA Hot 100 Wines Awards. Regular wine and spirit tasting evenings, showcasing local producers and makers are also held at APOTECA, attracting a diverse and interstate market to the area.
Paola is committed to the revitalisation of Adelaide’s West End precinct and is passionate about supporting the businesses located in the area achieving high quality foot traffic and frequent visitors to the area, both locally and from interstate.