AWEA Executive Committee Members

Committee Members volunteer their time, expertise and passion to the West End community and are all members of the Adelaide West End Association.

President - Taren Hocking

Taren is a passionate business leader and driven producer who brings a dynamic entrepreneurial spirit and dedication to delivering exceptional value to all she does.

An impact player who understands the importance of building trusted relationships as a core foundation of success in any endeavour. Taren is a strategic brand and marketing pro with over 25 years of experience, gained in a range of environments from corporate, SME, not for profit and government to tourism, retail, media & the arts. In her consultancy, she has consistently delivered innovative programs and projects to drive growth. She is currently Director of Brand and Partnerships for the Global Women Rising initiative supported by Microsoft.

Taren has historic family connections with the West End and the Association and she is honoured to continue to champion the precinct and city of Adelaide.

Along side her corporate position, the role as President of the AWEA gives Taren an opportunity to use her connections and skills to give back, actively collaborating with major South Australian institutions, agencies and festivals to support the diverse group of businesses, individuals, and organisations that make the West End unique.

 Linkedin: Taren Hocking

Media Liaison - Andrew Wallace – University of South Australia 2009

Andrew is a lecturer in Interior Architecture and Sustainable Design at UniSA.He has practiced as a designer in Adelaide, Sydney and London since 1984 and has been responsible for the design and delivery of projects ranging in scale from small consumer products, major corporate fitouts , national brand development and infrastructure design guidelines.

Andrew has a 30 year involvement in the music industry in Sydney and Adelaide in his capacity as jazz dance dj and was a formative influence in establishing the jazz and latin dance scene in both cities. In his capacity as an academic Andrew’s particular research interests are in sustainability, he is a pioneer of sustainable interior design and of late has turned his interest to communities of all scales, from workplace communities to precincts such as the West End of Adelaide. He continues to provoke discussion in regards to urban redevelopment in the city through both his teaching and research work and speaks nationally on the topic of workplace, mainstreets and the west end of Adelaide.

Andrew has been a member of the AWEA Executive committee since 2008. Contact: Phone: 0400 489 079 or Email:

Public Officer – James Economos – Econ Property Group 2012​

James Economos is a registered Architect and Director of Econ Property Group, a well established privately owned property development and investment group with a predominant focus and investment in the West End.

James specialises in adaptive reuse of heritage buildings and activation of main streets and laneways. He is committed to help make Adelaide a vibrant , unique, world class city. James also sits as committee member for the Adelaide Business Collective.

Anne Wiberg – Artistic Director

Anne has over 25 years’ experience in project management, festival and event producing, programming and consultancy in the South Australian arts industry.

After working in local government and community development for several years, Anne’s life changed in 2000 when she was appointed as Program Manager at Carclew Youth Arts Centre. This role lead to her managing Fuse Festival and Conference for three years and opened the doors to various other creative roles with World Dance Centre, SA Great, Adrian Bohm Presents, Come Out Festival (now DreamBig), and then the Adelaide Festival in 2011. After six years as an Associate Producer with the Festival, Anne started her own business in 2017 to continue her work primarily in the music industry and the arts sector. Her clients included Darwin Festival, Adelaide Fringe Festival, Adelaide Festival, State Government of South Australia, Botanic Gardens and State Herbarium and Australian Independent Records.

In 2020 Anne was appointed as Artistic Director at Light Adelaide, a not-for-profit organisation supporting the arts and hospitality, where she is currently curating a diverse program of music, theatre, dance, and digital art. Until January this year, Anne was the Chair of Music SA for nine years and is currently a board director with Tutti Arts and Cicada International. Anne is a programmer, collaborator, mentor, networker, live music lover and a part-time DJ.

Paola Coro – Apoteca

Director of APOTECA, a New York inspired brasserie and restaurant, and has been an integral part of the West End precinct for almost 20 years. APOTECA has been featured in Gourmet Traveller and Gourmet Traveller Wine and has been involved in various South Australian iconic events, including the SA Hot 100 Wines Awards. Regular wine and spirit tasting evenings, showcasing local producers and makers are also held at APOTECA, attracting a diverse and interstate market to the area. 

Paola is committed to the revitalisation of Adelaide’s West End precinct and is passionate about supporting the businesses located in the area achieving high quality foot traffic and frequent visitors to the area, both locally and from interstate.

Christine Ormsby – Visualcom

Christine is co-owner with her husband Ray of Visualcom Print & Signage, a trusted and recognised local business that is known for pushing the boundaries of traditional print and signage. Visualcom produces the highest quality products to the Arts, Entertainment, Festivals and Major Events segments. She had her first business venture in the West End in her early career and has always had a passion for the precinct.

Christine has extensive experience in Sales, Marketing, Sponsorship and Events in Adelaide and Sydney. She has worked on Major Sporting Events, collaborating with partners and sponsors and worked with Global Brand launches in Retail, Hospitality and Travel. She drives the passion and vision for Visualcom’s contribution to offer more sustainable print and signage solutions and loves leading an environment that is both cultural and gender diverse.

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