Music SA and Coopers Brewery were presented with the SME (Small to Medium Enterprise) Award at the state Australian Business Arts Foundation (AbaF) Awards held in Adelaide at the Dunstan Playhouse Thursday night, for the Coopers Alive music project.
They beat tough competition including Adelaide Fringe and Co-Opera Inc to pick up the ABAF Award in the SME category, for partnerships between businesses employing fewer than 200 people (globally) and arts and cultural organisations.
In 2008 Music SA and Coopers Brewery partnered to create ‘Coopers Alive’, a professional development program for emerging musicians. The program provides young bands with training in marketing and promotion, along with opportunities to put their knowledge into practice at live gigs. For Coopers the partnership confirms its connection with live music, and targets a key demographic for its products.
From its inception as a four venue event in 2008, the program has grown bigger every year and is making an important contribution to the South Australian music scene. Coordinated by Gordon Andersen, Music SA’s Industry Development Officer, Coopers Alive is now in its third year, and is gearing up towards its next installment over two weekends in October (15-16, 22-23).
Music SA General Manager Daniel Randell said “Music SA is delighted that we have won the state AbaF award for a second consecutive year. Our partnership with Coopers Brewery has helped to reinforce our view that South Australia has some of the most talented people working within the Australian music industry, both on stage and behind the scenes.”
Coopers Brewery Marketing Director Glenn Cooper said “Coopers has always had a strong heritage within the live music scene in Adelaide and around Australia. The partnership between Coopers and Music SA over the past couple of years has delivered exceptional results, which has always focused on nurturing and educating the next generation of South Australian musicians.”
The Australian Arts and Business Foundation (AbaF) is a national organisation which promotes private sector support for the arts through three programs: partnering, volunteering and giving. They work with businesses large and small, arts organisations of all types, individual artists, trusts and foundations and they provide advice, professional development, volunteering and networking opportunities.
Music SA and Coopers Brewery will go on to contest the national awards, to be held in Sydney on the 21st of October.
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