Reproduced courtesy of City Messenger 12 August 2010 Emily Charrison
EMERGING designers will be given a leg up in the fickle fashion industry with the launch of Adelaide’s first “Design Room” – a spot where they can showcase their labels for peppercorn rent.
Run out of Gresham St fashion boutique Do More Than, the Design Room will provide a place for up to 18 designers to sell their stock on a rolling month-by-month lease, starting September 1.
They will pay $300 a month and can stay for as long as they want or need.
Boutique owner Keryn Baldacchino says eight designers have so far signed up for launch month, including one selling imported jewellery from Columbia and another showcasing handbags made out of recycled and vintage fabrics.
“It’s all about giving new designers a go,” she says.
“If they went to open a store themselves they’d have to pay set up costs, insurance, security, rent and racking.
“But this way it’s all done for them they can even arrange their area how they want.”
Ms Baldacchino says there will be room for 18 designers at any one month, but if they are not all filled the space can be rented out by up-and-coming artists.
“The concept is working beautifully in the eastern states and we want more than anything to promote SA fashion and art.
“Being a designer myself, I know how hard it is and this is just one way to give them a bit of a break.”
The Design Room launches on August 26 at Do More Than, 27 Gresham Place, with a fashion parade, DJs and champas on arrival, from 7.30pm.
Tickets are free but bookings essential, call 8410 9211.
Image courtesy of City Messenger. Photographer Luke Hemer